Soumik Lahiri

Having an experience of more than 13 years as an Art Director, Graphic Designer and Illustrator in print and digital media, I have worked with popular publications such as National Geographic Traveller and Conde Nast Traveller India as Deputy Art Director and Senior Designer.
 

Prior to that I started my graphic design career at a socio-political journal called Kindle, in Calcutta, as Art Director and illustrator where I got the opportunity to establish myself as an editorial designer with keen sensibility towards design in journalism.

I have been a long time collaborator of National Award winning filmmaker Anand Gandhi and his studio, Memesys Culture Lab, on many successful projects where I spearheaded the design & art. Over the past few years I was part of India's some of the most original independent projects which includes the critically acclaimed documentary film 'An Insignificant Man' which released nationwide in theaters and can be considered as one of the most successful documentary films to come out of this country. I was heading the graphic design team which was responsible for on-screen vfx, motion graphics, social media campaign and film release collaterals.
 

In 2019, Memesys came out with a political strategy board game called Shasn where I was the Creative Director for all visual design, illustration, packaging, social media and the entire Kickstarter campaign communications. The game ended up as becoming the most successful campaign to run on Kickstarter from this country. The campaign started with a goal of 25k USD and ended up earning almost 340k USD, which was a massive success for the studio and the gaming enterprise. Shasn was appreciated and applauded by gamers, design thinkers and creators all over the world for the design, mechanics and gameplay. It has already set a benchmark for the Indian board gaming industry and will help future board game ventures from this part of the subcontinent to earn a place in an international scale.

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Currently, I am working with Gameskraft Technologies Pvt Ltd as a Design Lead. My position at Gameskraft has enabled me to deep dive into the world of online gaming and analyze how the gaming landscape of the country can be impacted by building user centered design communications with innovative storytelling. My role however lets me wear many hats. Balancing the roles of design leadership and design management has been one of the most challenging ones. Launching new products and spear heading design direction for online games with a large user base of more than 2 lakh daily active players. Collaborating with motion designers and art directing micro-interactions in product. Creative direction for photoshoots and videos for performance marketing. Daily stakeholder management and enabling data driven design approach for increasing efficiency and output of the team have been some of my major roles in the recent past.
 

In a nutshell my current role revolves around these key responsibilities: 
 

Team Leadership

Leading and managing a dynamic team of copywriters, visual designers and motion designers in setting the creative bar and maintain output quality across brands.
 

Creative Strategy & Execution

Translate briefs into compelling visual narratives that run across Meta, Google, YouTube, CRM, ASO and all in-app creative real estates.
 

Product-first Approach

Use data driven design approach to refine creative direction. Deep understanding of all funnels that lead to higher engagement and business growth.
 

Creative Operations

Establish workflows to increase creative velocity without compromising on quality. Building design systems and brand guidelines that are scalable under shorter TAT.
 

Cross-Functional Collaboration

Working closely with growth, brand and product team to align on requirements and business objectives