By pushing customization and playful interactivity, 
I led a team that made Pocket52 successfully distance itself from traditional, stoic poker platforms.

Balanced branding: Fun without compromising on credibility, even wrapped together delivers a compelling narrative.

Omni-digital execution: Use of promo videos with influencers and gameplay highlighters across different engagement touchpoints.

Engagement-led experience: Features like in-game throwables promote social interaction and emotional connection, not just play.

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"Vibe Crazy Hai" brand campaign visual direction:

The campaign’s mantra “Vibe Crazy Hai” captures the vivacious energy and immersive feel of Pocket52’s revamped poker experience. The messaging fuses excitement with trust:
 

Immersive features: Customizable table themes such as Beach Shack, Secret Den, Godfather Action, and Vintage Texas.


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Interactive elements: In-game “throwables” like Egg, Shark, Bomb, or even a Chappal for playful, expressive gameplay.


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Reliability: Emphasis on secure transactions, fast withdrawals, and a consistently dependable app experience.